Capture Data
Measure, Analyze, and Optimize
We enable data-capturing tech and location analytics to help your business evolve,
grow and further succeed.
But fret not.
With BIG Analytics, the capturing of on-site event data is made convenient and comprehensive, and making good use of data collected has never been made easier.
Our prescriptive approach to data and analytics empowers companies to better plan for sustained growth in their successes.
We offer:
Robust Technology Stack
BIG Analytics combines multiple sensors and technologies, along with a variety of third-party feeds, to measure your marketing performance in the ‘real world’, in real-time. Our robust technology stack also ensures that your data collection is always secure, anonymous, and easily scalable.
Insights and ROI Calculation
Enjoy real-time analysis of foot-traffic, engagement, dwell-time, and visitor flow. BIG Analytics objectively measures meaningful data, to provide you with in-depth insights on the true performance of your activities.
White-Glove Turnkey Options
The steep learning curve of data analytics can be intimidating, but do not panic! With BIG Digital’s turnkey option, you can sit back while our experts handle everything; there’s no need for you to sweat the details — let us do it for you.
White Label Options
BIG Digital also allows our clients to become full-fledged providers of on-site analytics, under their own brands. Add a new revenue stream to your business by simply letting our experts act on your behalf, as your brand’s in-house analytics division.
BIG Digital’s On-Site Event Analytics captures a wide array of meaningful metrics and KPIs, so that you can learn, optimize, and easily prove ROI. Such data points include:
Audience/Crowd Statistics
Know exactly how many visitors and passersby are exposed to your event’s content or product, without any manual counting whatsoever. Gain insight into foot traffic and track the peak times of each day, to optimize efficiency in every way possible.
Zone/Area Visitor Statistics
Use our heat-mapping technology to visualize engagement over time. Identify bottlenecks and underutilized spaces, and apply quick remedies to your event layout, booth design, traffic flow, or staffing.
Average Dwell Times
Learn how long people stay in each area, and in which area they spend the most time at. Gain insights into what you should include or exclude in your next campaign or event, by looking at what best captures attention and what does not.
Soft Biometrics/Demographics
BIG Analytics grants you further insight into your consumers’ demographics. Get access to the approximate age range, genders, and sentiments of your visitors, captured by the anonymous facial detection feature in our specialized cameras.
Conversion Rates
BIG Analytics empowers you to generate more personalized marketing strategies that will get you more leads, customers, and an edge over your competitors.
Trend Analysis
Our trend analysis helps you identify the dominant traits and patterns of your market. Get a better grasp of your consumers’ needs and behaviours, and strategize on how best to connect with them and predict future demands.
Live Monitoring/Camera Feeds
Get real-time data with BIG Analytics’ live monitoring and camera feeds. Rest easy knowing that you can respond to any problem or opportunity that may arise, in a swift and efficient manner.
ROI Calculation
With BIG Analytics, you can easily calculate your cost per visitor (engagement) and cost per passer-by (impression) to determine, track, and prove the ROIs of your events or activations.
What about Privacy Issues?
BIG Analytics utilizes sophisticated passive data collection methods and edge processing technology, to ensure the highest levels of privacy and anonymity. Trust us, and enable your consumers to trust you.
What about Data Safety and Security?
Our hardware is equipped with cellular routers to ensure that all data is transmitted through secure and reliable channels, shielding your company from potential threats to brand reputation and loss of public trust.
The competition out there is fierce. Like it or not, the success of your event or marketing effort is largely dependent on monetization and conversions — and it is only with robust data collection and analytics that you can measure and optimize performance.
Let BIG Digital help you achieve further success in your business endeavours. Our expertise lie not only in delivering meaningful experiences to your audiences, but also in delivering meaningful insights and opportunities to you.
Learn more about BIG Analytics, and how it can help you achieve your business goals and unlock further areas of potential growth and profitability.
Get in touch Or schedule a session with one of our BIG Experts now
