Comprehensive Analytics: Understand Your Audience

BIG customizes its analytics packages to generate the specific location or audience data you need to validate your results and prove ROI. Our combination of hardware and software provide reliable, effective ‘crowd measurement’ solutions for any environment, both indoor and outdoor, temporary or permanent.

BIG’s analytics solutions offer data capture technology that includes:

• Audience statistics (traffic volume)

• Audience dwell times and area heat mapping (passersby versus engaged visitors)

• Demographics: audience age, gender

• Digital: number of engagements on a particular digital solution

• Digital: number of uses and choices (understand what users care about)

• Trend analysis and data analysis

• Real-time data portal for quick and easy data management

Learn about how we are  using our BIG Analytics technology to address the challenges faced by businesses as they operate under the ‘new normal’