BIG in the Media




NEWS/MEDIA

LCBO POPS THE CORK ON #LCBOPOPUP

THREE MONTH TORONTO POP-UP SHOP LAUNCHES IN SUPPORT OF FALL CAMPAIGNS EXPERIENCE IS COMPLEMENTED BY STRATEGIC DIGITAL AND OUT-OF-HOME MEDIA BUY For immediate release Toronto, ON, September 20, 2017 – Beginning today, LCBO unveils the LCBO Pop-Up, its first-ever ...
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HO HO HO! IT’S HOLIDAY TIME AT THE LCBO POP-UP

From November 14 until December 31, this holiday wonderland will become a treasure trove of gift and entertaining ideas. The LCBO Pop-Up is bringing holiday cheer to customers. The three-month temporary store has been ...
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First LCBO pop-up is a whisky wonderland

Master distiller Joshua Beach pours sip-sized samples of Wayne Gretzky’s whiskies – the latest of which is finished in ice wine casks – to some very curious and thirsty tipplers at an unexpected spot ...
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Legends of Horror Projection Mapping Brings Halloween to Casa Loma Castle

Legends of Horror is an immersive promenade theatre set on the grounds of the iconic Casa Loma Castle in Toronto and in the depths of the castle’s 90,000-square-foot structure. For the month of October, ...
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SLÁINTE! #LCBOPOPUP BECOMES A WHISKY LOVER’S PARADISE

LCBO WHISKY POP-UP TO SHOWCASE OVER 150 DIFFERENT WHISKIES INCLUDING EXCLUSIVES AND LIMITED EDITION FINDS MASTER DISTILLERS AND BRAND AMBASSADORS CONFIRMED FOR JAM-PACKED LINEUP OF COMPLIMENTARY EVENTS For immediate release Toronto, ON, October 12, ...
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Spotted! The LCBO opens its first pop-up

The LCBO, Ontario’s liquor retailer, has opened its first pop-up store, targeting millennials with an experiential launch in downtown Toronto. The pop-up, which opened to the public last week, will feature a rotating selection ...
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BIG DIGITAL WANTS TO MAKE EVENT SIGNAGE ‘BEAUTIFUL’

Serial entrepreneur Mike Girgis has returned to digital out-of-home advertising with a new startup media shop slash experiential agency, formally launching this week under the name Big Digital. Rather than wading into the already crowded market for ...
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Toronto’s BIG Digital Goes After High Demand-Low Supply Short Term Business

If you have sold digital signage solutions at all, you have undoubtedly come across clients – particularly brands, their field marketing agencies, and events companies – who didn’t want to buy your stuff. They ...
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