BIG in the Media

Intro 1
Interactive Displays
2
Pop-Up Billboards
3
Video Walls
4
Pop-Up Environments
5
Projection Mapping



NEWS/MEDIA

Toronto councillor no longer upset about Drake’s face on city hall

It turns out Drake’s face didn’t appear on Toronto City Hall as part of an advertising campaign after all. Universal Music Canada had tweeted photos Friday evening of the musician’s image and the name of his ...
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Big Digital delivers screens to LCBO pop-up shop

Big Digital, a Toronto-based audiovisual (AV) equipment rental company that caters to out-of-home (OOH) and ‘experiential’ advertising campaigns, provided a series of digital touchpoints for the first-ever Liquor Control Board of Ontario’s (LCBO) pop-up ...
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LCBO Pop-Up Booze Store Uses Digital Touchpoints To Market Wine, Whiskey

When I think of pop-up stores, I think apparel start-ups. But in Toronto, Ontario’s giant booze monopoly is running a pop-up store for the holiday season that includes several digital components. The LCBO Pop-Up west ...
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LCBO POPS THE CORK ON #LCBOPOPUP

THREE MONTH TORONTO POP-UP SHOP LAUNCHES IN SUPPORT OF FALL CAMPAIGNS EXPERIENCE IS COMPLEMENTED BY STRATEGIC DIGITAL AND OUT-OF-HOME MEDIA BUY For immediate release Toronto, ON, September 20, 2017 – Beginning today, LCBO unveils the LCBO Pop-Up, its first-ever ...
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HO HO HO! IT’S HOLIDAY TIME AT THE LCBO POP-UP

From November 14 until December 31, this holiday wonderland will become a treasure trove of gift and entertaining ideas. The LCBO Pop-Up is bringing holiday cheer to customers. The three-month temporary store has been ...
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First LCBO pop-up is a whisky wonderland

Master distiller Joshua Beach pours sip-sized samples of Wayne Gretzky’s whiskies – the latest of which is finished in ice wine casks – to some very curious and thirsty tipplers at an unexpected spot ...
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Legends of Horror Projection Mapping Brings Halloween to Casa Loma Castle

Legends of Horror is an immersive promenade theatre set on the grounds of the iconic Casa Loma Castle in Toronto and in the depths of the castle’s 90,000-square-foot structure. For the month of October, ...
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SLÁINTE! #LCBOPOPUP BECOMES A WHISKY LOVER’S PARADISE

LCBO WHISKY POP-UP TO SHOWCASE OVER 150 DIFFERENT WHISKIES INCLUDING EXCLUSIVES AND LIMITED EDITION FINDS MASTER DISTILLERS AND BRAND AMBASSADORS CONFIRMED FOR JAM-PACKED LINEUP OF COMPLIMENTARY EVENTS For immediate release Toronto, ON, October 12, ...
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Spotted! The LCBO opens its first pop-up

The LCBO, Ontario’s liquor retailer, has opened its first pop-up store, targeting millennials with an experiential launch in downtown Toronto. The pop-up, which opened to the public last week, will feature a rotating selection ...
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