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How Led and Sports Go Together

How Led and Sports Go Together

Posted by | 21-11-2018

Sports games are meant to be larger than life. People come to get hyped, to sit on the edge of their seat, and to see a spectacle that leaves the ordinary in the dust. Sports games wouldn’t be much without their screens.

Sports venues, with their enormous budgets and capacity to hold hundreds of thousands of people, have to be on the cutting edge when it comes to their LED technology. The audiovisual component of major sports games is essential for putting people in the territorial mood. From the playbacks to the 80s rock ballads, sports games would be a heck of a lot more boring without amazing sights and sounds to accompany the action.

Sports aren’t just an indoor event for lucky ticket holders, of course. You don’t have to be inside the stadium itself to take part in a transcendent sports experience. Fanatics often gather outside the stadium to watch in real time, or visit the sports bars with the best screens to watch the game with a like-minded crowd.

Screens are inseparable from sports. Here are just some of the ways that having an awesome screen makes a big impact on sports games:

Scoreboards

It’s hard to follow along if you don’t know what the score is. Scoreboards don’t just display the score, they keep the pressure up on the players and the audience. A big, brilliant scoreboard keeps the tension high and the game status well known to everyone. Animations and other dynamic visual elements throw in a fun twist.

Want to know where the largest NHL scoreboard is? It’s at the Prudential Center in Newark, New Jersey, which is home to the New Jersey Devils. It’s an LED screen weighing 88,401 pounds, is 9584.9 square feet, and is almost four stories tall. The screen itself contains 29,610, 024 SMD pixels. The scoreboard contains over 20 individual displays.

The Prudential Center scoreboard was meant as more than just a new and improved way to show the tally: it was meant to make a statement, putting Newark on the international map. From Hugh Weber, president of the New Jersey Devils and the Prudential Center: “In addition to supporting the fan experience, this incredible scoreboard creates new, more dynamic, engaging and visually appealing opportunities for our sponsors.”

Live Broadcast

Not every seat in the building affords a perfect view of every play. When hundreds of thousands of people are watching a couple dozen players battle at any one time, some live broadcast help is needed.

Some people at sports games actually prefer watching live broadcast over a screen to straining their eyes to follow every move. Having the game action blown up on a screen makes it possible to see each and every pass, every nuanced play and the expressions on the players’ faces of strain or elation. Without live broadcast screens. people simply wouldn’t be able to follow along with the game, and venues wouldn’t be able to sell nearly as many tickets.

Zooming In On Players

When it comes to contentious calls, the zoom is important. Sports officials use zoom to study and re-study what just happened, and the audience can see why the play was called into question. A “photo-finish” used to be when a picture was taken as two horses crossed the finish line of a race at almost exactly the same time. A picture would be taken to see which horse’s nose passed over first. The same principle applies to sports. Instant replay and high-quality zoom alleviate the mystery surrounding a play that leaves officials and fans confused.

A bad call can ruin a game, both for the losing team and for their fans. Zoom and high-quality screens are helping fix the issue of occasional human error, but it still happens. Here are 25 of the most controversial moments in sports history.

Food, Drink and Public Conveniences

LED screens aren’t just for depicting the score or the action, they’re also a great asset to the venue itself. LED screens display food options at vendors, show drink options, and indicate to the public conveniences such as washrooms. It looks strange when a sports venue has gone all-out on their scoreboards and live broadcast screens but still has outdated signage for their concessions and facilities. Digital signage also gives venues unlimited flexibility in what they display, unlike traditional billboards.

Advertising Space

Brands love sports venues. People develop strong brand associations with their favourite venues, teams, and halftime shows. Sports advertising isn’t invasive; it’s fun. And it’s made even better if a venue has cutting-edge LED screens to display the brand in their best light.

Public Involvement

Not all sports fanatics are lucky enough to get the hottest ticket in town to see their favourite teams. Especially when massive sports tournaments are going on, such as the previous soccer world cup, people formed massive crowds outside sports venues and watched the action live on the outdoor screens. There are very few sights that reinforce the power of sports so much as thousands of fans gathered together going crazy when their team wins. Outdoor sport watching was such a phenomenon during the world cup that many outlets published articles on where the best screens in every locality could be found.

LED screens are an inseparable aspect of major sporting events. Without huge, high quality screens, the fan experience would be diminished and venues wouldn’t have a business model. Next time you see a sports game, take a moment to marvel at how amazing the display screen really is. Few places take their screens as seriously as sports venues.

Looking for LED displays in the Greater Toronto Area? Big Digital has over 15 years experience in providing interactive experiences for trades shows, retail, events, and outdoor operations. Call us at (888) 339-1815 or visit our contact page here to inquire about what type of display is right for your business’s needs.

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