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How Analytics and Digital Will Drive Retail Merchandising

How Analytics and Digital Will Drive Retail Merchandising

Posted 14-11-2018

Nearly every industry has been rocked by technology in recent years. Technology makes it possible to deliver an amazing customer experience instantaneously, while deriving insights simultaneously. The great thing about connected retail models is that everything is trackable. Read More

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Three generation family went for a long hike together.

5 Ways to Use Experiential Marketing to Attract Generation Z

Posted 12-09-2018

Today’s youth are quite different from the generations before them. Research has consistently shown they’re more interested in spending money on experiences rather than accumulating physical goods. Baby Boomers spent much of their money on colour TVs, a big house, and dependable cars. Read More

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