Are you up to date with the latest digital marketing trends? The reality is that things change all the time, and if you are not keeping up with the latest trends your brand will be left behind. It is time to take a look at the latest digital marketing trends in 2018 that will allow you to increase your brand awareness. It is worth implementing these brand awareness tips as soon as possible.Retargeting Previous Customers
Retargeting is probably one of the best tips to get the best bang for your marketing buck. Retargeting, also known as remarketing, is when you set up ad campaigns to target people who already had some sort of interaction with you beforehand. This previous interaction can be a visit to your website, a click on a previous link in a different ad you ran, or someone who was shopping on your internet site but left the shopping cart full without checking out. You can even target people who are already on your customer list, whether that be your email list or a list of cell phone numbers that you have. You can set up retargeting campaigns on platforms such as Facebook and Google Adwords.
The benefit of retargeting campaigns is that you do not have to do the same amount of persuasion that is involved in selling your brand to people who never heard of you before. With retargeted ads, you know that you are dealing with people who already have some familiarity with your company. They may have left the shopping cart empty because an issue came up or because they were not 100 percent sure they wanted to buy your product. It is a lot easier to persuade someone in such a situation. You will get a higher conversion rate, and thus a higher ROI.Influencer Marketing
People are becoming harder and harder to persuade through traditional social media advertising methods. People are tired of seeing ads in between their friends’ Snapchat stories and in their Instagram feeds. In order to get past their guard, you should consider influencer marketing.
Influencer marketing basically involves paying an “influencer” or social media celebrity to endorse or promote your product by posting a picture of them using it. Their fans are much more likely to check you out in such a situation than if they would have seen a traditional ad promoting your product. The key is to choose the right influencers who are both aligned with your message and will give you the best ROI. Sometimes, smaller influencers will give you more traffic for your budget.Live Videos
We all know how important videos are in terms of social media marketing. However, not everyone is aware of how important live videos are. There are many benefits of shooting live videos on social media. The first is that you will connect with your audience on a deeper level. Nothing beats having live interactions via live chat with your fans. It will increase trust and brand awareness.
There are many places you can shoot live videos. Start with Facebook Live, which will notify your followers when you start shooting. You can also use Instagram, Periscope, Youtube, and so on. There are many other platforms that allow you to run live webinars. Remember to promote your webinar beforehand via your email list and on social media.
Some platforms allow you to record webinars and then present them as being live at specific times during the day, with the live chat either being monitored by an employee or simply being replayed; this is called ‘evergreen webinars’. Whether this is something that you feel fits your business is up to you, but many people use it with great results.Chatbots
Email marketing is far from dead. However, there is a new kid on the block: Automated social media chatbots. These chatbots usually work on Facebook messenger. You can use them with someone who previously interacted with your page. You can send your fans questions and then give them a multiple option answer choice. You can send them links and promotional offers. Facebook Messenger has a much higher open rate than emails, and setting up a chatbot is not really hard.User-Generated Content
Another thing you can do is include user-generated content on your blog and social media sites. For social media, you can ask people to send in pictures of them using your product. On your website and landing pages, you should include text or video testimonials of real people who have been helped by using your product.
Don’t underestimate the power of real human stories. It touches people in a way that a promotional ad, even the best one, will never be able to do. Another way to interact with people and show them that you care is by replying to social media posts on Facebook, Instagram, and Twitter in which you are tagged or mentioned.Become Viral
Becoming viral is the best way to increase brand awareness and reach as many people as possible without spending huge amounts of money. There are many ways to become viral. Creating videos that impact people in a special way is one way to become viral. The video can be humorous, shocking (by showing relatively unknown stats or stories), or otherwise “stand out from the crowd.”
Another way to become viral is to get people to share your posts and videos. You can hold contests where people enter a drawing or raffle for every friend they tag in a post about you, forward one of your emails to, share a post to, and so on. You can reach a lot of people without spending much money in this manner.
Are you interested in bringing your brand awareness campaigns to the next level in 2018? We can help! For more information, please call Big Digital at 1-855-621-2842 or contact us here.