Agency Spotlight: Portable Digital & Interactive Billboards for Agencies & Brands

February 4, 2022
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Posted By: Big Digital
Digital billboard outdoors in a brand activation

When brands want to introduce new products, make real-world connections with their consumers, or associate their name with a lifestyle experience, they turn to brand activations. Brands activations are all about turning marketing promises into reality and forging a stronger connection between their products and consumers.

Experiential marketing agencies and ad agencies that work in the brand activation sphere are out there to create one-of-a-kind experiences and spark conversations. While a great brand activation starts with a great idea, you also need the right tools and technology to execute.

That’s where BIG Digital comes in. Our portable digital and interactive billboards are available on-demand, wherever you need them. From indoor digital billboards to outdoor portable billboards, we provide turnkey digital display solutions for brands and agencies.

Why Advertising Agencies and Brands Need Easy to Install Portable Digital Billboards

Digital billboards represent a quickly growing segment of out-of-home advertising, but that’s only the beginning of what digital billboards can do for marketing agencies.

Portable digital billboards today can feature gamification experiences, projection mapping, Augmented Reality, and a wide range of interactive experiences. They’re far more than just billboards. They can now become an integral feature of any brand activation.

Immersive, Visual and Interactive Solutions

What differentiates brand activations from other marketing tactics is that they get the consumer involved. They’re live experiences designed to get consumers talking and associating your brand and product with something bigger.

Freestanding digital billboards enable indoor and outdoor activations anywhere you need them, at any time. You can add motion, gesture, and touch interactivity to your event, as well as a variety of gamification experiences and Augmented Reality. Interactive elements and game content have emerged as leading trends in experiential marketing, and outdoor digital billboards can make it much easier to implement these features in outdoor activations.

The right digital display unlocks an agency’s capabilities. Given the many different types of digital billboards available, we work with you to find the perfect fit for your goals. Find the digital billboard you need for indoors, outdoors, tight spaces, maximum impact, interactive experiences, or self-serve features.

Easy Installation

One of the key features of working with BIG Digital is how easy we make it. Our set up and installation process is incredibly simple compared to traditional rentals, which require extensive on-site work to build and take down. Traditional rentals are also less visually appealing, surrounded by truss, ballast, and covers. The cables everywhere can also detract from the visual effect you’re trying to achieve.

Our freestanding outdoor billboards are sleek and ready to go. Thanks to our patented pocket for easy transit, installation is quick and streamlined. All it requires is a pump/pallet truck to drop it on-site. Once there, it’s plug-and-play, built for all types of weather. Certified for winds of up to 160 KPH, you don’t have to worry about the sudden onset of bad weather.

Working with BIG Digital, you can cut the costs and hassle that come with traditional digital billboards. Traditional rentals that rely on cumbersome trusses require on-site engineer certification every time you put them up somewhere. The labour costs are considerable, and the red tape is a nightmare. At the end of the day, it’s a distraction for you and your team.

BIG Digital has transformed the installation process to make it quick and painless. We handle the logistics so that your team can focus on running a successful event that keeps your clients happy.

On-Site Analytics

On-Site Analytics

When clients work with an agency, they want measurable results. Calculating the ROI of brand activations can be tricky, and you need all the data you can get your hands on to show the success of your campaigns.

No brand activation should happen without data collection, which is why event and location data collection is built into our digital billboards. They collect information such as:

  • The number of visitors and passersby who see your event’s content.
  • Foot traffic insights such as peak times of day.
  • Heap-maps of engagement showing traffic flow, bottlenecks, and underutilized spaces.
  • Dwell times by area.
  • Soft biometrics such as approximate age range.

BIG Analytics helps you easily calculate cost-per-engagement and cost-per-impression. Get all of the data you need to prove the ROIs of your events.

Digital Billboards for Your Own Brand Activation

Brands creating their own activations in-house and without an agency’s help need all the help they can get to make their events run seamlessly. The BIG Digital process is all about making your life easy when you want to integrate portable digital billboards as part of your next big brand activation.

We work with you from ideation and engineering to integration and logistics to provide turnkey solutions for digital billboards. Our development process for portable digital signage software uses easy-to-replicate solutions that can be quickly adapted to just about any use case. Those include:

  • Out-of-home advertising
  • Interactive wayfinding
  • Gamification experiences
  • Augmented Reality
  • Projection mapping
  • Photo kiosks
  • Self-serve kiosks
  • And more.

Once you have a unique experience, it’s just a matter of installation. The process couldn’t be easier, as our plug-and-play approach to digital billboards means we can have outdoor brand activations set up in a matter of minutes. Our portable digital billboards have brought customer engagement outdoors.

BIG Digital makes it easier than ever to incorporate digital billboards into your brand activations. Digital billboards don’t have to be a hassle. You can now incorporate interactive digital billboards in outdoor environments without the red tape. Work with us to help drive engagement, create lasting impressions, and handle all of the data collection you need to calculate your ROI.

When you start planning your next activation, get in touch and tell us about your next big idea.